2019 in full colour
Let's talk colour trends for 2019.
Remember ‘Millennial Pink’? That sort of salmony-grapefruity but really-not-quite-either shade of pink that seems to have found its way into absolutely everything over the last few years? Some say it started with the introduction of the ‘rose gold’ iPhone, some say it began with the aesthetic featured in Wes Anderson’s charming feature film ‘The Grand Budapest Hotel’. Wherever its origins lie, there’s no denying that it’s a very well-established style at this time. But with ever the keen eye for a trend here at Streamline HQ we’d like to suggest there’s a few newcomers in town in terms of ‘colour trends’.
Fans of pink, don’t despair – Millennial Pink might be a bit too familiar at this point but it’s not all over just yet. Our prediction for 2019 is that ‘hot pink’ is going to make a serious comeback. If it’s true that the world of branding and design is never far behind that of fashion then the evidence for screaming hot pink to soon make its way into the brand ‘runway’ is certainly mounting. It’s an interesting choice to say the least, but the fact that it’s catching on tells us something. It’s bold, confident and lets its audience know that there’s truly something worth saying here (or perhaps something worth talking about at the very least). We absolutely love the fact that this once rather marginalised and ‘risky’ choice is continuing to change and grow as a viable mainstream option.
Pastels seem to be taking off in a big way as well. Seemingly very common in Scandinavian design palates, soft pastels prove that you don’t need to go completely black and white to achieve that sleek, future-facing minimalist aesthetic. Think soft pinks, ever-so-slightly mint green hues, taupes and stormy blues (and more!) offer a broad spectrum to draw from.
We can also see that metallic colours and textures seem to be making somewhat of a comeback. Or perhaps ‘comeback’ isn’t quite the right word, more of an ‘evolution’. Cool metallics such as silver, nickel and steel can offer a bright, neutral touch when used sparingly. Rose gold, bronze, copper and brass at the other end of the scale instantly add a sense of depth and warmth. Each style is again great for a minimalist approach without draining all colour entirely – great if you’re aiming for something a bit more ‘luxury’ than the norm!
Not all of the colour trends that will come along in the next few months will make a good fit with every and any brand out there, of course. However, if you are looking to shake things up a bit (perhaps as part of a rebrand or stand-alone campaign?) this should offer some food for thought. Even if you’re looking to make moves towards one day being able to rock that hot pink look, but just aren’t quite ready for it yet – we’re more than happy to offer you some advice in order to get you and your brand on the way.