Turning GDPR into an opportunity
GDPR comes into play today, so here's what we've been doing in preparation.
It’s the 25th of May 2018. A date that has been looming for some time now, but amongst all the fear and scare mongering that has been going on, we, along with many other businesses I’m sure, decided to turn the new General Data Protection Regulations (GDPR) into an opportunity. An opportunity to review our processes, to smarten up our way of working and in doing so an opportunity to improve our service offering to our clients.
Claire Sim, our Marketing Manager, swotted up on what the regulations entailed and how they would affect our business. She embarked on a specialised training course a while back and returned to the office competent with the actions required from within the team, and commenced preparation for our compliance.
In going through old CRM system records we found contacts that were lost and forgotten. People that we phoned up and who said, “Wow, this is a blast from the past” and we found other data that had long since become superfluous to our marketing needs.
So, we’ve got some new procedures in place; we’ve mapped out where our data is held, we’ve checked our payroll, our CRM system, our various paper copy records. We’ve sent a lovely email to many of our contacts to say if you want to hear from us, you don’t need to do anything but otherwise feel free to unsubscribe.
Now we believe we’ve got really robust processes in place, and if our contacts enquire to us via our website, we won’t be taking their details unless they specifically give us their permission. People won’t have to fear getting in touch with us in case they get email blasted for the rest of their working life, and our clients will know that we hold only the relevant and required information we need to carry out our effective working relationship. The right to be forgotten is thankfully now an option, for all of us.
It’s been really heartening to see Claire, as our Marketing Manager take a lead role in this, but the whole Streamline team is behind these GDPR updates. Here’s to a more efficient and ‘streamlined’ way of working for all.
Like what you see? Give us a call or send us an email to see how we can bring your brand to life.
When it comes to branded items, consistency is paramount in showcasing your brand identity—we oversee that right through production. We will ensure your products carry an impression of quality across every communication.