What's the planet coming to?
Saving the planet - greener, leaner, meaner promotional mechandise.
Twenty years ago, it would have been pretty unusual to see solar panels on the roof of someone’s house. The idea that the sun could help power the myriad of electrical appliances we’ve all got going at one time seemed like wishful thinking – almost too good to be true. Nowadays, practices like composting, having energy saving light bulbs and even electric cars are all fairly normalised. The shift towards a more eco-conscious way of living has certainly taken its time to come around, but it would appear to be here to stay.
It’s not just in our homes and at a grassroots level that change is being affected either, just take a look at the energy industry. The writing seems to be on the wall for traditional ways of generating power and large corporations are beginning to see the potential for growth in renewables. Take for example this arresting campaign for OVO energy, or the fact that two thirds of the energy produced in Scotland is now renewable. The market, the will and the technology is all in place. In politics there’s even the looming plastics ban, soon to find its way into UK-wide legislation. The tides are most definitely turning.
Of course, it’s not just preserving the planet that we get satisfaction from. There are other byproducts of a more environmentally friendly way of doing things that help sweeten the deal. Letting your clients or co-workers know that helping to save the planet is just another day at the office for you can help forge a stronger relationship between your company and the growing number of people keen to offset their impact on our world. According to a recent survey, 1 in 3 customers prefer eco-friendly options, even if they do come at a slightly higher price point. Not only are you doing something good for the planet, but you’re also airing your principles in a demonstrable way. In other words – you don’t just talk the talk.
We wouldn’t be writing this blog if we weren’t geared up to offer a range of eco-friendly options on branded merchandise, uniforms, direct mail and labels. You name it, chances are we already do it (or know a way to make it happen). From notebooks with bindings made entirely from wood or paper, full colour thermal mugs made from 100% bamboo or corn that’ll cut out the expense of non-reusable paper cups, enviro shopper bags made from 80% non-woven polypropylene and pens made out of leftover food products such as animal bones or vegetable peelings… there are so many options to choose from. You can take inspiration from our catalogue, and our experts are ready and waiting to help you find a way to be on the right side of history. Pick an eco-friendly option that’ll work hard for your business, get in touch to find out more.
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