Buying nice saves buying twice
"Price is what you pay. Value is what you get."
We all like a bargain, or haggling to get the best deal, and sometimes that's ok, but where is the line between quality and cost? Do you really get what you pay for, and how does it affect your brand? We think so, and here's why.
We recently quoted for a piece of work for an old client of ours and we submitted our proposal based on the most appropriate standard of security production for the job. Alas, it wasn't meant to be as our client had found a much cheaper option for the job. No problem, budgets are budgets and we completely understand that we didn't seem like the best option at the time.
Fair play? Well, turns out not for our client. Unfortunately for them, the tickets they had produced at a more competitive price turned out to be far too easy to reproduce by the criminally-minded in our society, causing utter chaos at one of their events. This chaos has culminated in a big black mark against the organisation's name, a lot of unhappy punters and to top it all off, additional costs in fines and compensation. Bad news for everyone, except the counterfeiter.
"Price is what you pay, value is what you get," said Warren Buffett, business magnate, investor, philanthropist, and chairman and CEO of Berkshire Hathaway.
Sometimes, businesses have to make the tough choice between reducing their service offering or supplying an inferior product or service. Take, for example, the recent KFC chicken crisis. Thanks to delivery difficulties, the business had to make a decision - serve a product that might not live up to its brand standards, or temporarily close some of its restaurants. In our eyes, it made the right decision; in a bid to protect its brand it opted to close some restaurants instead of offering a product that wouldn't be up to scratch. "We won't compromise on quality, so no deliveries has meant some of our restaurants are closed..." said KFC's official statement.
It's an old story but an important one; go for the cheapest quote and risk getting your fingers burned. Go for an inferior service offering and risk damaging your brand. Yes, there are suppliers out there who overcharge for what they offer, but for the most part price will directly relate to value. It certainly does in our case, anyway. For us, matters like these are ones of principle and we always quote appropriately for our experience, expertise and ultimately the value that we bring to every single job. Routine perfection, every time.
So, please take heed of these cautionary tales. It might look like the cheapest quote, but that doesn't mean all the costs are listed.
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When it comes to branded items, consistency is paramount in showcasing your brand identity—we oversee that right through production. We will ensure your products carry an impression of quality across every communication.