Investing in tangible brand equity
It happens every year – as soon as the evenings start to shorten, the diaries get filled up. From September’s burst of social energy, to Hallowe’en parties, awards dinners and the build up to end-of-year bashes and – gulp – the pre-Christmas social whirl, this time of year is busier than ever.
If you’re planning client entertaining or a customer event between now and Christmas, there’s a lot to compete with. Even if you can find space in the diary, the days of a warm glass of white wine and a flaky canapé indicating ‘a good night out’ are long gone. How can you get the most out of your budget and time? By investing in tangible brand equity.
Make it memorable
For a truly worthwhile event, there has to be something extra – whether that’s ideas or expertise from a brilliant speaker, a unique experience in the form of wonderful food and drink, or sharing contacts through meaningful networking; client entertaining has to go above and beyond to make an impression. You have to create a USP – and that’s where branded merchandise steps up to the plate perfectly.
It’s all about the journey
When you’re planning an event, consider what your guests will see, hear, touch, feel. What do you want them to remember the next day, the next week, the next month? How can you use your brand to enhance their experience? As Maya Angelou once said “…people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Make your guests feel special by selecting the perfect momento for your event.
"...people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Last impressions first
A poor final impression can undo all your hard work. Think about eating out – if you have a delicious meal but the service hasn’t been ideal, the whole experience can be spoiled.
It’s the same with events. So, make your last impression count. Give your guests something to remember you and your event by; give them a feeling and a memory they’ve never had before. A carefully selected branded gift, which fits into both the overall theme of the event and supports your brand identity is an emotive way to leave a lasting impression.
Give it a try this event season. We’d love to hear how you get on.
Like what you see? Give us a call or send us an email to see how we can bring your brand to life.
When it comes to branded items, consistency is paramount in showcasing your brand identity—we oversee that right through production. We will ensure your products carry an impression of quality across every communication.