First impressions? We've made a few.

‘You only get one chance to make a first impression.’ No matter who you are, first impressions count - we can help you make the right first impression.

By Claire Sim
  • 11 October 2017
  • Reading time: 5 minutes
Bespoke branded items to make a good first impression

There’s perhaps never been a truer word spoken than that old adage ‘You only get one chance to make a first impression.’ New clothes, diligently ironed? Check. Teeth, sparkling? Check. Hair, just right? Check. OK, time to make that potentially definitive first contact. Most people wouldn’t dream of turning up to an interview or meeting without presenting themselves well. Why? Because no matter who you are, first impressions count.
It’s the same when it comes to your brand. Just as the interviewer or those round a boardroom table might make a subconsciously definitive decision based on the first few seconds of meeting a person, the public do the same whether it be a brochure or full-blown TV campaign. So, there’s really no time to waste. It's got to be perfect from the word 'go'.
In the marketing world, this of course means having an eagle eye for detail across all the communications your company puts out, making sure that first impression is as ‘on target’ as possible. A lot of our readers will be aware just how demanding a task this is (we’re talking to you, Marketing Managers!) and will be constantly analysing every marketing touch point.
It can be difficult to keep control of everything that goes on within a company; tech failures, cash flow complications and of course that old favourite, human error. One thing that you can keep control of is the way you position yourself to the outside world. We like to think of ourselves as a brand partner to all our clients, so it’s vital that the quality of marketing materials, their messages, and all the touchpoints of your brand are all aligned. That way the work we deliver allows for the best first impression possible.

Now, you might be wondering how we go about doing all this? Well, there are a few ways that we can help keep your brand’s first impressions in good shape. The first is that we take the time to properly get to know your business, your ambitions and your specific requirements. We find relevant products, be they notebooks for a lawyer, or de-icer kits for a car insurer, considering designing creative and tailored solutions for individual needs. Our extensive knowledge, experience and expertise in merchandise, print and clothing goes some way to helping with this! Then we like to see your brand guidelines to make sure that your brand keeps its consistency across all marketing materials - nobody wants a mismatching patchwork quilt of assets, after all.
All this depends on that crucial first step of understanding your business and its specific needs of course, so why not get in touch? We’re great at helping with first impressions (and beyond)!

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When it comes to branded items, consistency is paramount in showcasing your brand identity—we oversee that right through production. We will ensure your products carry an impression of quality across every communication.


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