One size does not fit all

It’s so important to get your company uniforms right. All too often women are expected to wear a uniform that doesn’t match their shape, so we're tackling the issue of gendered uniforms.

By Lettie Read
  • 6 September 2017
  • Reading time: 5 minutes
Getting your branded uniform right

Unless you've been living under the proverbial rock for the last few years, you'll probably have noticed a significant shift in mindset around certain social issues such as immigration, media bias, public housing... to name but a few. Perhaps it’s not quite as much a ‘shift in mindset’ as it is an exponential rise in public awareness, but in 2017 the one thing that everyone can agree on is that the world we live in is rapidly changing. If you’re used to reading the news whilst peeking through your fingers lately – don’t worry, we’re not going to get into anything too serious in this article. That said, we do want to talk about a side-effect of a social issue that is close to our hearts here at Streamline; gendered uniforms.

You’ve probably noticed it in certain shops or companies, customer-facing male and female staff both wearing a shapeless gender-neutral polo shirt or similar. Of course, there are obvious short-term financial reasons for only having one iteration of your company’s uniform, however in our honest opinion it’s a serious long-term oversight.

All too often women are expected to wear a uniform that doesn’t match their shape, an unfortunate trend that’s not only a comfort issue but an identity one too. Surely a company that’s able to offer its employees a choice of uniform is one that’s more likely to keep them happy and enjoy the financial and cultural benefits a low staff turnover can afford? Moreover, it doesn’t just create a good impression internally, it’s a well-considered touch that can really show your brand to be progressive and ‘on the ball’.

It’s so important to get your company uniforms right. American Airlines found this out the hard way recently, and although the problem here was related to employee health it just goes to show that even slip-ups concerning company uniforms like this can attract negative press. After all, it’s not news until it’s bad news!

There are so many choices these days for diversifying your uniform – and it can really pay to go above and beyond the outdated ‘one size fits all’ mentality. If you’re keen to see some examples of how your company could embrace this opportunity, we’ve most definitely got the goods. Maybe you’ve got a point of view on this matter, or even just have some questions about how best to approach a refresh on your uniforms? Why not get in touch - we’ve got a wealth of information and experience that’ll help you nail that perfect uniform.

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When it comes to branded items, consistency is paramount in showcasing your brand identity—we oversee that right through production. We will ensure your products carry an impression of quality across every communication.

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