Why we love to listen

There’s an old proverb, "No one is as deaf as the man who will not listen". It’s so true, isn’t it? How often are we really listening with the intention of basing our actions on what we’ve heard?

By Claire Sim
  • 15 March 2017
  • Reading time: 5 minutes
Don't shout at your clients, listen to them

There’s an old proverb, No one is as deaf as the man who will not listen. It’s so true, isn’t it? How often are we really listening with the intention of basing our actions on what we’ve heard?

Listening to our clients, as well as our industry at large, is something we’re really trying to address as a business. Hearing and seeing what the latest trends are, or paying attention to what our clients are telling us is paramount to the success of our business. Any business, in any industry, needs to listen to its audience.

Listen more than you talk

Richard Branson famously said Listen more than you talk. Nobody learned anything by hearing themselves speak. In many interviews he talks about why he is never without a notebook or iPad to ensure he captures the very best ideas that he hears, from all walks of life, from all over the world – Listen, take the best, leave the rest, is another one of his pearls of wisdom.

Utilising client feedback

One way of listening is by seeking feedback, but there is really no value in seeking feedback, if nothing comes of it. Here are three ways we’d recommend putting client feedback to good use:

1. Taking action

By taking action it shows your clients that their feedback was welcome and valued, that you’ve listened to what they have to say and that you will now take appropriate action to improve or maintain their experience of working with you. Feedback doesn’t have to be negative – positive feedback can also mean taking action in the form of sharing across the wider team or by putting it towards improving another area of your business.

2. Inspiration

Sometimes seeking feedback can give you that needed inspiration you’ve been looking for. Constructive feedback can help to remove internal blinkers and let you see things in a new light, so you do things differently and better in the future. Sometimes, all it takes is one small nugget of information to help push you in a new direction. As the saying goes, Mighty oaks from little acorns grow.

3. Pitch perfect

By listening and responding to feedback you are better equipped to improve your pitch to customers in the future. For us, it helps to ensure we’ve done the necessary preparation, asked the right questions and really understood a brand and its requirements before we make any proposals or recommendations.

These are just a few ways listening to your audience can benefit your business. Sometimes, the smallest of gestures can make all the difference, so our advice is to keep listening.

If you have something you think we should listen to - please get in touch

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