Our Knowledge

  • What's your brand story?

    Why telling your brand story is so important

    Brand stories are not just told, they are experienced. That's why we're taking a look at some of the brands who do that very well.

  • Direct Mail

    Why there’s still a valid place for direct mail

    79% of consumers act on direct mail immediately, so we think this gives direct mail a valid place as part of any marketing campaign.

  • On-the-go travel accessories

    On-the-go travel accessories

    With holiday season upon us, it got us thinking about how many accessories you travel with these days, as well as the promotional opportunity they offer.

  • A passion for paper

    A passion for paper

    We love paper and the versatility it brings to not only our professional, but our personal lives as well. Here we take a look at a few reasons why we love paper.

  • Packaging designs 2017

    2017 Packaging Trends

    In this week’s blog we’re talking about packaging and have enlisted the help of our design consultant, Dawn Hogg, to guide us through the trends appearing in 2017.

  • Promotional merchandise: Why it matters so much

    Promotional merchandise: Why it matters so much

    Our MD, Roger Paterson, takes a look at how the promotional merchandise industry is significantly contributiong to the way people interact with brands.

  • RFID protect your cards from fraud

    CARD SAFE: Branded ways to keep criminals at bay

    It’s becoming increasingly easier for criminals to skim debit cards; we've all heard stories about card and banking fraud. Whith this kind of fraud on the increase, it's important to protect yourself as much as possible.

  • Conquer the market with consistency

    Conquer the market with consistency

    Brand consistency is the ultimate asset, but why? Branding communicates what you do and what you stand for, as well as inspiring trust - but consistency is key.

  • Colour me happy

    Colour me happy

    Where do colour trends come from? We take a look at what the current trends are and how important this is for us as we develop innovative branding solutions for our clients.

  • A product for all seasons

    A product for all seasons

    Have you noticed how seasonality has become such a fundamental part of marketing? For a promotional business like ours, seasonality has an important role to play in a targeted campaign.

  • Why we love to listen

    Why we love to listen

    There’s an old proverb, "No one is as deaf as the man who will not listen". It’s so true, isn’t it? How often are we really listening with the intention of basing our actions on what we’ve heard?

  • Why innovation is the latest buzzword

    Why innovation is the latest buzzword

    From the first colour TV broadcast by the BBC in 1968 to the release of the Sony Walkman in 1979 and the Apple iPod in 2001, technology is forever evolving and improving.

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